News
Player X picks up Transformers toons
Stuart O'Brien Aug 6 2007, 11:30am
Original Tranformers cartoons heading to mobile courtesy of Player X.
Player X has partnered with brand management specialist TV-Loonland to publish original Transformers mobile video content in the UK, Australia, New Zealand and China.
Under the terms of the deal, Player X has exclusive mobile video rights to Transformers: The Movie (1986 version), the original animated series and the Japanese Transformers Takara series.
Clips from all three properties will be made available on an on-demand basis, with Player X no doubt hoping to ride the current wave of interest in the Transformers brand in light on the new movie.
