Mobstar gears up for V Festival

News

Stuart Obrien Aug 1 2007, 12:45pm

Mobile 'lighters' are among the festival essentials Mobstar has created for V.

Mobstar has produced a Mobile Festival Survival Kit for Virgin Mobile, which is the headline sponsor of V.

The content suite includes a virtual Mobile Flame for waving during the slow numbers, Mobile Locaters for finding mates and Mobile Spot Lights for the stagger back to a tent afterwards.

The Mobstar Virgin Mobile V Festival content is available now from a Virgin Festival micro site (punters can text ‘VFEST’ to 82330 to receive a link).

Jamie Goldblatt, MD of Mobstar Media, said: "We’re delighted to be working with Virgin Mobile for their V Festival Sponsorship. Once again, I think we’ve proven that original thinking coupled with real production talent can deliver truly compelling content."

The V Festival takes place on the weekend of 18th and 19th August at Highlands Park in Cheltenham and Weston Park in Staffordshire.