The circuit-switched mobile video specialist says 43 video shortcodes have been ordered in the UK during the last six months, with over half by D2see on behalf of its content provider customers.

But Flynn (formerly head of third party services at Vodafone) issued a statement this morning that read: "This exciting growth market needs the active support of O2. All  four other UK operators support video shortcodes, and it is strange that O2, which used to pioneer data services, seems unable to prioritise the development. Full cross-network support of video shortcodes will drive video growth just as cross-operator support of premium SMS did in 2002.”

Flynn added that it took 18 months for the first 100 services on 3G video shortcodes to be launched, but just six months for the latest 43.

D2see says it's seeing the market demand move on from video portals where the user makes a video call to a shortcode, and selects from a nested menu of video clips. Content providers now also want to launch more sophisticated services like video chat, user generated content and dating.

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