May 26th, 2010 @ BAFTA, London
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Mobstar Media has created a stack of mobile content for Deal or No Deal
The UK company has developed screensavers, wallpapers and animated video messages for the inexplicably popular Endemol TV show. They feature iconic images from the show – the famous red boxes, the banker’s phone and the studio – and will be distributed by Endemol and Channel 4.
Individual elements include certificates for membership of “The Official 1p Club”, messages including, “Fancy a Pint… Deal of No Deal” and an rolling conveyor belt screen saver.
Jamie Goldblatt, MD of Mobstar Media, said: “We’re obviously delighted to be working with Endemol and on such a great show! Everyone is really happy with the results and the creative looks fantastic. It’s a great example of how, with imagination, top quality animation and creativity, mobile can add real value, even to an established brand.”
Deal Or No Deal has already proved itself a valuable mobile property – Gameloft’s games based on the show topped charts all over the world.
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