Gemalto has a Brazilian promotion

News

Tim Green Jul 16 2007, 2:45pm

Gemalto and Brazilian operator Oi have launched ‘Promoção Premiada’ (Promotion with Prizes).

The service will offer entertainment and information services about the Pan-American Games Rio 2007. The solution is based on the Gemalto LinqUs platform and is available seamlessly to Oi’s current and new customers.

As part of the service, users can accumulate points and win prizes in an electronic auction through SMS. During the 13 weeks of the games, 52 customers will scoop Samsung products like K5 MP3 players, DVD players, mobile phones and home theatre equipment.

"We believe that SMS based services like news, quizzes and alerts on medal ranking will be the services that subscribers will request the most, as these are already well known to the public,” says Fiamma Zarife, Oi's director for content and applications.

“At the same time, we will also make available a very large range of content for downloads and handset personalization. Our experience shows that VAS success is based on ease of access and promotion through Oi chip.”