The deal will automate the submissions process for Popcap’s titles making it cheaper and quicker for them to get to market. Metaflow’s claims its system reduces operational expenditure by more than 50 per cent and speeds time-to-market by 400 per cent. It provides access to over 150 sales channels globally.

This partnership comes shortly after PopCap formal move into mobile as a publisher in its own right. The company recent released a mobile adaptation of its online best-seller, Chuzzle across Europe and North America.