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Graphico sold for around £5mGraphico sold for around £5m

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UK mobile marketing agency Graphico has been bought by DMG for over £5m.

The payment is a combination of cash, loan notes and DMG shares depending on the agency hitting performance targets.

Graphico’s clients include Pepsi and ITV.

Materna

It specialises in dedicated WAP portals and has a close relationship with SonyBMG, for which it develops many artist sites.

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