The ad-funded mobile content portal released the figure as its announced the latest installment in the series, MobilePet myPhone.

The WAP-based game, which is free to play, follows the tried and tested pet gameplay mechanic (feed pet, keep it happy).

Aditionally, users can download music from Cellufun’s catalog of artists to entertain their pet, earn points when their friends 'visit' their pet as well as for successfully caring for their pet - scores are compared with other members in the same gaming community for a place on the high score rankings.

A downloadable MobilePet app is due to be released later this month.

Cellufun says its ad-supported mobile gaming social network has attracted four million downloads since it launched in April 2006.

Advertisement