New groove for mobile search

News

Stuart O'Brien Jun 28 2007, 4:30pm

A new online resource for the mobile search sector has opened its doors.

Msearchgroove.com will analyse the mobile content space, tracking key developments and their impact on mobile search, discovery, personalisation, recommendation, targeted mobile advertising, and social networking.

The site will also feature interviews and podcasts with leading industry figures. There is also a strong community element, with forums and reader-generated content key elements.

Msearchgroove.com is owned and produced by respected mobile industry journo and analyst Peggy Anne Salz, who could most recently be found contributing to Moconews.net.

She has also written reports for Informa and Visiongain, as well as writing in New Media Age and Mobile Entertainment magazine, among others.

Salz said: "Msearchgroove.com will educate the market and encourage discussions about emerging business models, industry issues, and areas of growth that will help companies understand how to monetise their content, drive mobile advertising revenues, and empower their users."