News
Mobile ads hit India
Tim Green Jun 25 2007, 11:15am
Indian operator Tata Indicom has launched a mobile advertising programme with Mast Mobile Media.
The partners have announced the distribution of interactive advertisements in key Tata Zone Brew applications. These ads from are currently being served in Tata Indicom’s downloadable music, ringtone and wallpaper applications with Infotainment products slated for mobile ads next quarter.
Mast provided Tata Indicom with ad-serving technology licensed from eMbience, a US-based mobile technology company which equips brands, advertisers and content providers with tools and templates to design, create and execute multi-media campaigns.
Ads in Tata Zone’s Brew applications support 'click-to' actions including interactive voting, free ringtone download, coupons, SMS and call.
