News
Qualcomm goes after D2C channel with BrandXtend
Tim Green Jun 21 2007, 11:15am
Qualcomm has unveiled the BREW BrandXtend Signature Solution, as a dedicated channel for media and entertainment brands.
BREW BrandXtend is aimed at driving the uptake of mobile content both on and off portal. As the latest addition to the Signature portfolio, it supports D2C activity but also works with Qualcomm’s operator-managed mobile data offerings.
Signature Solution comprises various elements: it’s uiOne interface is designed to make content discovery and delivery easy but it also has billing, reporting and settlement services built in.
