News
Mobile dating pays off
Stuart O'Brien Jun 12 2007, 9:30am
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Users of mobile dating services are twice as likely to pay for optional extras than their online counterparts, so says Flirtomatic.
The UK-based dating agency trialed a variety of value added services across its online and mobile platforms during a four-week period and found that wireless singles spend an average of £5 a month on them.
As part of the new Flirtomatic service, members are now given the option to purchase credits to reveal who has rated their profile highly or bid to have their profile displayed on the opening screen.
Members can also purchase virtual gifts, to give to 'friends' on the network, with Flirtomatic testing a range of gifts to-date, including a virtual massage, champagne, chocolate and flowers.
Flirtomatic CEO Mark Curtis said: "VAS opens up an extremely powerful advertising medium to brands, with sponsorship of relevant gifts and features enabling intimate engagement with consumers as they communicate with each other. We are currently in discussions with a number of brands to develop tailored sponsorship opportunities."
Flirtomatic launched last year as the first cross-platform flirting network and has a 350,000 registered user base. The free service drives 78 million page views per month across both WAP and web.
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