Cherrysauce paints with Wapple Canvas

News

Tim Green Jun 6 2007, 11:45am

Mobile adult specialist Cherrysauce is using Wapple Canvas tools to design, publish and manage its consumer mobile internet sites.

Wapple claims the web-based tools take the pain out of mobile internet site building, freeing Cherrysauce to concentrate on the content and user experience. Julia Dimambro, MD of Cherrysauce, said: “Wapple is so user friendly it gives us the freedom to do it ourselves in-house, which has proved invaluable. For example, we can tweak and optimise navigation and structure using our unique understanding of the erotic consumer, without having to communicate this to a third-party every time we want to make a small change.

This allows us to be incredibly responsive to our customer's requirements and feedback, which is essential in the fast-moving D2C marketplace."

Wapple Canvas has point and click, drag and drop interface and includes the option to add e-commerce, mobile advertising, interactive elements such as polls and user feedback, as well as rich media content including games, videos and music.