News
Orange UK offers Indian takeaway
Tim Green May 24 2007, 5:15pm
Orange has launched a content store for the UK’s South Asian population, called Vibe Asia.
To tie in with its launch Orange has added exclusive made for mobile footage from the hit show ‘Goodness Gracious Me’, a TV comedy written and performed by UK-born Asians. There will also be exclusive content from the forthcoming Bollywood movie, Cheeni Kum.
The site showcases a large catalogue of mobile content around Bollywood and Asian music genres. It was created in collaboration with Pocket Group and Brasian Mobile.
Gavin Forth, head of entertainment at Orange, said: "We wanted to make it more convenient for customers to find and enjoy the greatest and latest in Bollywood and Urban Asian content. Vibe Asia brings together, music, film, comedy and more for the growing number of customers who want to access Asian entertainment wherever they are."
