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Virgin and JumpTap take search local
Tim Green May 22 2007, 4:15pm
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Virgin Mobile USA has extended its JumpTap-powered search functionality by integrating a WAP-based local search app.
It enables Virgin's 4.6 million customers to type in specific search terms, along with a zip code or city and state, to find anything local. They can also search for maps and directions to and from destinations.
JumpTap has been working with Virgin since February, powering a white label search box that delivers relevant results through sponsored and organic links.
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