I-play's new poker face

News

Tim Green Apr 23 2007, 11:45am

I-play is to create a range of ‘how to’ video products featuring poker star Daniel Negreanu.

The UK company’s roots are in mobile gaming, but it diversified into video last year. The signing of Negreanu, arguably the most successful tournament player in poker history, should broaden I-play’s product roster significantly.

It’s now planning a range of poker products such as over 100 made-for-mobile streaming video clips spanning the basic fundamentals of Texas Hold’em poker to more advanced topics such as tournament play, no-limit strategy to tells and bluffs. The footage will be shot at the Venetian Hotel & Resort in Las Vegas. I-play and Negreanu will also work on a next generation poker game using AI that will be tested against the poker legend himself.

Leighton Webb, I-play’s SVP of content strategy and licensing, said: “We are thrilled to be working with someone as accomplished and well-respected as Daniel. I-play’s streaming mobile video app and game will be the ultimate poker products available on the market. The mobile video signals a ground-breaking new product and an industry first.”

Negreanu has accumulated over 36 tournament poker victories in his career earning $9.6 million dollars. In 1998, he became the youngest World Series of Poker (WSOP) champion.