News
EMI to offer 'artist-generated' content
Stuart O'Brien Apr 16 2007, 12:00pm
Air Traffic, Gisli and The Aliens are among the EMI acts set to share their daily lives with the masses using Shozu's Share-It platform.
EMI is equipping the three acts with Shozu-enabled mobile phones so they can uploads pics and video to their website, Flickr, YouTube or other online channels, effectively creating an artist-branded content feed.
The label will also be using with Shozu's Zucast service during the festival season this summer to deliver content created by bands direct to fan phones.
Eric Winbolt, digital media manager of EMI Records, said: "We are continuously looking at new ways to empower our artists to deliver interesting and insightful content to their fans. Shozu provides the perfect platform with a crucial combination of simple and rapid mobile connectivity that allows fans to get up close and personal with their favourite performers."
Jennifer Grenz, Shozu's senior director of marketing, added: “Music industry innovators like EMI are aware of how crucial the mobile channel is in promoting artists. EMI is among the first to establish an aggressive mobile strategy built around Shozu’s service, and their decision clearly reflects the simplicity, versatility and reach of our technology to a rapidly growing ecosystem of web communities."
In February last year, Warner Music in the US used Share It to video blog the launch of The Veronica's debut album. Shozu currently supports 155 mobile phones.
