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Unity breaks out in Italy
Tim Green Mar 28 2007, 2:45pm
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Italy’s 13 million 3G mobile users will be able to download content via 3G video, rather than the usual WAP menu, thanks to a new service being launched by One Italia and IP Unity Glenayre.
Content provider One Italia selected IP Unity Glenayre’s Versera Video Portal to be incorporated into its content platform in order to access, preview and download its ringtones, graphics, music videos, movie trailers and streaming video products.
“Until now, content download has been facilitated by WAP, which can be slow and cumbersome,” said Arun Sobti, Chairman and CEO of IP Unity Glenayre.
“3G video offers a much faster and more compelling user experience, encouraging more users to interact, engage, and consume new and exciting forms of content.”
Last month IP Unity Glenayre announced a similar deal with Indonesian operator PT Excelcomindo Pratama.
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