News
Venevision adds to Hispanic mobile boom
Tim Green Mar 19 2007, 10:30am
Venevision International has created a new business unit to mobilise its huge library of film clips, images and music for the burgeoning US Hispanic market.
The company is a global distributor and producer of Spanish-language TV including soap operas, musicals and talk shows. It also distributes Spanish-language films for cinema, pay-per-view, home video, paid and broadcast television in the US and operates record labels Vene Music and Siente Music. Venevision is a division of the media company, the Cisneros Group.
Luis Villanueva, president of Venevision, said: “As a major diversified entertainment company, Venevision could hardly afford not to participate in this market, which is a natural extension of our basic content production and distribution business.”
Venemobile will be headed by Daniel Rodriguez, who Venevision joined the company two years ago and has worked at the Cisneros Group for 12 years.
