The company is a global distributor and producer of Spanish-language TV including soap operas, musicals and talk shows. It also distributes Spanish-language films for cinema, pay-per-view, home video, paid and broadcast television in the US and operates record labels Vene Music and Siente Music. Venevision is a division of the media company, the Cisneros Group.

Luis Villanueva, president of Venevision, said: “As a major diversified entertainment company, Venevision could hardly afford not to participate in this market, which is a natural extension of our basic content production and distribution business.”

Venemobile will be headed by Daniel Rodriguez, who Venevision joined the company two years ago and has worked at the Cisneros Group for 12 years.