Glu signs up Coders

News

Lisa Foster Feb 13 2007, 2:45pm

Glu Mobile has today announced a deal that will see it develop and publish mobile games based on several key Codemasters franchises, including Colin McRae Rally, Operation Flashpoint, TOCA Race Driver and LMA Manager.

The new agreement follows the current partnership which has seen Glu publish the mobile version of Brian Lara International Cricket 2007.

"This relationship with Codemasters brings an exciting set of franchises to our growing portfolio," said Glu Mobile's MD of EMEA Kristian Segerstrale. "We're delighted to partner with a leading publisher like Codemasters and look forward to working together to develop great mobile games and innovative ways of marketing them to consumers together."

Matt Davies, director of Codemasters Mobile added: "As part of Codemasters' strategic drive across all platforms of digital entertainment, Glu's momentum in the market was key for us in creating this alliance.

The affiliation will deliver Codemasters' brands with a proven sales and distribution network that will leverage our contento to the growing wireless consumer base. As technology advances, Codemasters will focus its development expertise in embracing wireless as the functionality between formats to add to the overall gaming experience."

The first mobile game covered by the agreement will be LMA Manager 2008.