Among the Slingo games set to appear on mobile as part of the deal are island hopping adventure Slingo Quest, which will launch later in 2007, Bingo, Slots and an assortment of puzzle titles.

Slingo claims to have the 'stickiest' casual game site on the internet, with gamers spending an average of 45 minutes per visit. It has over 3.1 million registered users and attracts an average of 1.25 million visitors per month.

I-play says Slingo's diverse audience fits perfectly with the mobile gaming demographic - the largest group of people that use Slingo are 25-59 year-old women.

Leighton Webb, SVP of content strategy and licensing at I-play, said: “Slingo has demonstrated proven success in the online games space, as seen by the millions of gamers who visit Slingo.com. The Slingo brand and franchise of games is a perfect match for I-play’s ongoing, strategic focus on the casual gamer audience.”

Eric Lamendola, director of business development at Slingo said: “I-play’s reputation in building and sustaining successful high quality casual mobile game franchises sets the company apart and makes it the obvious choice of mobile partner for Slingo.”