News
Gameloft ramps up D2C
Stuart O'Brien Jan 30 2007, 12:45pm
Gameloft is using Bango technology to power game sales from its direct-to-consumer WAP sites in the US and Europe.
The France-based mobile games publisher is ramping D2C activity, buoyed by 2006 sales up 46 per cent to €68.4 million and 2007 guidance of €90-€100 million.
Gameloft says it will be driving traffic to www.gameloft.com through marketing campaigns in Europe and the US. Once on the site, punters will be able to pay for games during the WAP session using a choice of direct operator billing (including PayForIt in the UK), premium SMS, credit/debit cards or PayPal.
Houssain Elguertit, Gameloft's B2C development manager, said: "We are very happy to have signed this partnership with Bango. We're witnessing a big evolution today in terms of WAP usage and Bango is a good partner to work with for WAP billing."
During the first half this year Gameloft will release Lost, Desperate Housewives, Tom Clancy’s Ghost Recon Advanced Warfighter and Real Football 2007.
