News
ScreenTonic clicks through a billion
Tim Green Jan 30 2007, 12:15pm
You wait years for the mobile ad business to announce billion page impressions landmarks to be passed, then two come in a week: ScreenTonic confirmed it hit the mark today, one day after rival Admob did the same.
ScreenTonic has long-standing relations with European operators such as Orange in France, UK and Belgium. They use its STAMP platform to deliver banner ads on their portals. The company now manages 80 million page impressions every month. Advertiser include Coca-Cola, Reebok, Citroën, Jaguar, EMI, Peugeot, BMW, Paramount Pictures and others.
Yesterday the click-through mobile ad specialist AdMob announced it too had served one billion mobile web ads in six months.
ScreenTonic also designs WAP sites that showcase advertising. Last year it worked with Coca-Cola relied on "The Happiness Factory" campaign in France.
