Asian content in Motion

News

Tim Green Jan 30 2007, 11:00am

New Motion Inc is set to launch the US’s first Asian-themed D2C mobile entertainment portal.

The company formed a joint venture with Japan’s Index Visual & Games to create the entity in response to the growing off-portal market opportunity in North America. It’s been registered under the name The Mobile Entertainment Channel Corporation, but will operate under a consumer brand name to be announced at a later date.

New Motion has also acquired the mobile messaging assets of Mobliss. The company will use them to support a broader range of mobile services to media and entertainment companies.

Burton Katz, CEO of New Motion, said: “These two deals allow us to significantly expand our service offerings and partner with a leading global player in the interactive games and mobile space. Our new scalable interactive messaging capabilities will be invaluable as well in helping us tap into a major new market with outstanding Asian mobile content.”

Shigeki Takeuchi, CEO of IVG, added: “New Motion is at the forefront in effectively marketing and distributing direct to consumers via the Internet and other media venues. This capability, coupled with their newly expanded messaging assets, will position them well to bring the best in Asian mobile content to the North American market.”