News
I-play first with Payforit
Tim Green Jan 25 2007, 11:45am
I-play has become the first customer of Dialogue’s Payforit Service, which gives consumers one payment system across all UK operators.
Dialogue’s Payforit Service is the first fully integrated and accredited mobile payments gateway to be rolled out across all UK networks. David Gosen, CEO of I-play, is a big fan. He said: “We identified Dialogue’s Payforit service as outstanding right from the start and so are excited about being their first live customer. A standardised and preferably a ‘Payforit’ branded payment mechanism that consumers recognise and trust is an essential step in driving the industry forward, both on and off portal.”
Dialogue is confident the system will appeal to consumers and grow industry revenues. Paul Griffiths, MD of Dialogue UK, said: “Our vision for the industry is that the mobile users will see a standard mobile payment mechanism for any content they buy from their mobile, no matter what or who they are buying from.
This will increase consumer confidence, which will in turn lead to improved revenue streams.”
The networks agree. Iain McCallum, head of interactive messaging products at O2, said: “We are huge advocates of Dialogue’s Payforit service and to show the strength of our commitment, we are insisting all our content suppliers use Payforit to sell content on our network from April 2007.”
