Probability's affiliate promise

News

Stuart O'Brien Dec 12 2006, 10:30am

Mobile gambling specialist Probability has launched a web and WAP affiliate programme, backed by a ‘payment promise’.

Probability hopes the scheme will end what it calls the 'sharp' practices of existing online casino affiliate programmes, earnings from which it says are notoriously hard to predict and slow to pay out.

Probability says any company that has WAP traffic (particularly games, chat and adult content providers) can cash in with guaranteed payments for click throughs/registering punters to its Lay Luck mobile casino services.

Affiliates can choose from one of two payment structures. Package A pays £2 for any player who registers with Lady Luck’s and plays any game. Package B pays £12.50 for any player who deposits £10 or more into a Lady Luck’s account.

This model has formed the basis of web affiliate marketing for several years, but now Probability believes WAP usage has reached a point that makes it viable in the mobile gambling space.

Chris Simpson, commercial director at Probability, said: “As with the web, the mobile gambling industry is driving the uptake of cooperative marketing initiatives such as affiliate programmes. We are the first to be offering this kind of service simultaneously in a web and WAP environment.”

Demand appears to be there. Probability claims it has attracted 170,000 players to its mobile services in the UK. These punters are winning over £1 million a month playing with stakes as low as 10p a time. A recent winner took home £25,000 from a spin of the 'Union Jackpot' slot machine.