News
3UK passes IM milestone
Stuart O'Brien Oct 31 2006, 2:00pm
3UK says more than 100 million instant messages have been sent by its customers since August 1st.
The operator launched mobile MSN Instant Messenger (now called Windows Live Messenger) this summer, with an average of one million messages now being sent each day. The stats show that peak messaging time is between 11pm and 2am.
Following the enthusiastic uptake, 3 is now offering contract customers free Windows Live Messenger usage for life (PAYG customers can have it free until December 2007 only).
Graeme Oxby, 3 UK's marketing director said: “We have been watching with interest at how quickly the ‘super-connected’ generation has adopted instant messaging on their mobiles. Our core user group of 16 to 24 year olds spend a large proportion of time online and happily use a mix of instant messenger, texting and mobile calls depending on what suits them at that particular time."
