And 28 per cent of travellers expect wi-fi at their hotels.
It's no longer enough to jet overseas for culture and picturesque views alongside a healthy dollop of sun, sea, and sand, as Thomas Cook reveals how key mobile is becoming for escapism.
The travel agent reports that 28 per cent of Brits say hotel wi-fi is a must-have. With demand so high, Thomas Cook has ensured that more than 1,000 of its chosen 2013 hotels have web support.
More surprisingly still, is the fact that a third of children now take a smart device on trips with them now, suggesting classic family travel games of I Spy are becoming a thing of the past.
46 per cent of travellers still prefer to book face-to-face, but 30 per cent of respondents search for holidays via tablets and smartphones. As such, Thomas Cook ensures it has made the move to become fully mobile-optimised.