GAME to introduce in-store mobile app to engage customers | Mobile Networks | Mobile Entertainment

GAME to introduce in-store mobile app to engage customers

GAME store
Zen Terrelonge

by

Networks / WiFi / September 18th 2012 at 11:43AM

Will tie in with BT-powered wi-fi launch across all 341 UK stores.

GAME has announced plans to introduce broadband to all of its stores across the UK by Christmas, with BT powering the launch.

Interestingly, the video games retailer also plans to make a mass play for the mobile market with a new in-store engagement scheme.

It will invite customers to download an app to their smartphone via QR code when in GAME stores, which will provide product reviews, videos, news, deals, and more.

Martyn Gibbs, CEO, GAME Retail, said: "Just as in the music and home movie market, online has revolutionised the way we discover and access new video Games.

"As a company we are constantly evolving, listening to our customers and adapting our approach to deliver for them."

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