Phones 4u becomes an operator via EE; reveals LIFE Mobile network | Mobile Networks | Mobile Entertainment

Phones 4u becomes an operator via EE; reveals LIFE Mobile network

Phones 4U logo
Zen Terrelonge


Networks / EE / January 22nd 2013 at 11:23AM

Brings EE's total MVNO partnerships to 25.

Seemingly bored of stocking devices powered by third parties, mobile chain Phones 4U has partnered with EE to become a mobile virtual network operator, launching its own network by the name of LIFE Mobile.

Debuting in March, LIFE Mobile is set to offer 'great value' tariffs and services that include data packages as standard. The new deal brings EE's total number of MVNO partnerships to 25, and LIFE Mobile will be granted access to 4G later in the year.

Marc Overton, VP of wholesale and M2M at EE, said: "As the largest MVNO operator in the UK, we believe in providing our customers with a choice of deals to meet their needs, and our partners are a key part of our growth strategy.”

"By choosing the EE network, Phones 4u will guarantee its customers access to the UK’s widest 3G coverage, as well as the UK’s only 4G network later in 2013. Our ambition is to provide 4G to key industry players by the end of 2013, and we feel this will open up a world of opportunities for both new and existing partners alike."

Tim Whiting, group chief executive at Phones 4u, added: "LIFE Mobile will enable us flexibility and creativity in designing propositions to give our customers even further choice.  We will sell LIFE Mobile alongside our existing network propositions and are confident the new network will play a key role in driving further growth for our business."