UK's only 4G network moulds price plans based on customer requests.
72 per cent of Brits said they were put off of upgrading to EE 4G contracts when the network launched in October. The cheapest plan cost £36 a month for 500MB of data, while 8GB of data cost £56.
However, the operator has listened to the consumer complaints and will revise prices as part of a limited promotion, which runs from January 31st to March 31st, to 'suit their needs'.
The 'entry-level' package of 500MB of data and unlimited calls/texts will cost £31 on 24-month plan and £41 a month on a 12-month plan. The firm is also introducing a tariff with 20GB of data to address 'super users' that have demanded more than 8GB – fewer than one per cent of subscribers.
The super package also offers unlimited calls/texts and costs £61 a month on a 24-month plan, while a SIM-only 12-month option will cost £46 a month. A SIM-only 12 month plan with 8GB of data is also on offer, priced at £41 a month.
Pippa Dunn, chief marketing officer at EE, said: "It’s our aim to offer consumers the most comprehensive range of 4GEE price plans. With these new options we’re looking to not only make 4G smartphones even more accessible, but offer even greater value for the small number of super-users out there - ensuring EE really does offer a package that’s tailored for all customers 4G needs."
Yesterday, EE revealed it has teamed with Phones 4U, with the mobile store becoming an MVNO to launch the LIFE Mobile network.