70 per cent of European users prefer the mobile web to apps | Mobile Networks | Mobile Entertainment

70 per cent of European users prefer the mobile web to apps

70 per cent of European users prefer the mobile web to apps
Tim Green

by

Networks / October 6th 2010 at 1:01AM

Orange study says people are seeking a PC-like experience on mobile when browsing.

The firm's Mobile Exposure 2010 study (by TNS) asserts that browser use is most prominent in the UK, with seven out of ten mobile media users choosing to find information and content in this way, instead of using mobile apps.

This is similar in France, where 68 per cent of users favour the browser.

In less mature mobile media markets, the app fares better. In Spain apps and browser are equal at 42 per cent, while Polish users favour mobile apps (45 per cent) over the mobile internet (39 percent).  

Interesting observations given the recent debate about the 'death' of the browser at the hands of new access points such as apps, social networks, voip clients and so on.
 
The research also examines cost, saying its is a less significant barrier to entry for users in the UK and France (13 and 10 per cent respectively) where the mobile internet is more mature; however, in Poland (41 per cent) and Spain (28 per cent) price is considered more of an issue.
 
You can read more here.