Korean 4G users consume 132 per cent more data than 3G users.
Joint research from analysts Mobidia and Informa examines LTE usage in key markets Korea, Japan, and the US, finding that the 4G users are consuming so much mobile data, such as video, that they may cause a decrease in wi-fi consumption.
Indeed, the report notes that operators can prosper from LTE contracts as consumers eagerly embrace new subscriptions to access their mobile content faster than ever before.
In September, Korean and Japanese LTE users used 132 and 67 per cent more data than 3G users, respectively.
Derek Sprat, president and CEO at Mobidia, said: "Based on our analysis of early LTE usage, it looks like operators have a strong opportunity to increase demand for mobile data while implementing stronger and more sustainable ways to monetise that data during the transition to 4G."