Unity opens new China HQ | Mobile Industry | Mobile Entertainment

Unity opens new China HQ

Unity opens new China HQ
Zen Terrelonge

by

Industry / April 16th 2012 at 11:21AM

New partnerships with China Cache and Qihoo 360 to kickstart the launch.

Multi-platform specialist Unity announced the plans for tackling the Chinese market at its Asia Bootcamp in Beijing, as the country looks set to become the world's largest mobile market.

The Shanghai office will conduct research to provide specific support to the rising number of Chinese developers using the Unity cross platform tools to create rich graphical apps.

Additionally, the firm has business agreements with technology firms China Cache and Qihoo 360, which will provide content delivery and security, respectively.

David Helgason, CEO, Unity, said: "We’ve been aggressively expanding Unity into Asia for over a year and opening offices in Shanghai is a big move for us to meet high demand in China.

"Partnerships with key Chinese internet firms, agreements with local software resellers, and opening of the China office are all part of a dedication to support the Chinese development community as intensely as we’ve supported it in the west."

Allen Foo will head the Shanghai office, having previously worked at Microsoft before joining Unity.

Unity also has dedicated offices in Canada, Denmark, England, Japan, Korea, Lithuania, Sweden, and the US.