Exclusive partnership announced with Globe, Optus, SingTel and Telkomsel.
Mobile advertising firm Amobee has today (February 26th) announced an exclusive partnership with Asian mobile operators Globe, Optus, SingTel and Telkomsel.
With the company’s publisher-side mobile advertising platform PULSE for Publishers now fully operational in the region, Amobee’s mobile advertising technology will be aimed at enabling each of the operators to enhance their mobile inventories with targetable user data.
Allen Lew, CEO of Group Digital L!fe, SingTel, commented: “Consumers are increasingly choosing mobile devices for the consumption of content and to conduct research for their purchases. Many of them are also warming up to targeted ads which reflect their interests, connections or locations. This makes the mobile space increasingly relevant for brands and advertisers.”
He added: “By working with Amobee, the SingTel Group is extracting value from our unique assets - the scale of our regional customer base and our deep customer insights - to offer mobile advertisers the most mileage out of their spend. With the rich data we have, they can benefit from more targeted and segmented customer reach. At the same time, our customers will benefit from personalised, highly relevant and non-intrusive mobile ads.”
“The Philippines is one of the fastest growing, mobile-centric markets in the world, where nearly every Filipino owns a mobile device rather than a computer. Therefore, it has become crucial that advertisers and brands stay on top of consumers’ minds with relevant mobile ads,” said Ernest Cu, CEO of Globe. “Our partnership with Amobee will be essential in providing the most intuitive mobile offering to brands looking to leverage our unparalleled reach in this market.”
“Amobee is excited to partner with Globe, Optus, SingTel and Telkomsel to make Asia the global leader in mobile advertising,” said Trevor Healy, CEO of Amobee. “More importantly, we are using operators’ big data to fuel better targeting.”
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