InMobi acquires mobile data analytics provider Overlay Media | Mobile Industry | Mobile Entertainment

InMobi acquires mobile data analytics provider Overlay Media

InMobi acquires mobile data analytics provider Overlay Media
Zen Terrelonge

by

Industry / Mergers & Acquisitions / January 8th 2013 at 2:51PM

Will help the mobile ad network to improve delivery of targeted content.

InMobi has bought Overlay Media, a developer of mobile data analytics solutions, which will see the team of analysts join the mobile ad network's London-based EMEA HQ.

The Overlay takeover will be used to enhance and deliver more relevant and targeted ads to consumers, while the analytics tools will also support InMobi's research initiatives.

Naveen Tewari, founder and CEO at InMobi, said: "We are excited to add amazing talent to InMobi. This acquisition, along with Metaflow Solutions and MMTG Labs, will help us to continue to be at the forefront of delivering highly engaging content to consumers globally."

Dr. Ian Anderson, CEO at Overlay Media, added: "At Overlay Media, our goal has been to develop technology that enables mobile devices to provide a highly personal and immersive user experience. We are excited to join InMobi to further their position as a market leader in mobile advertising."

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