ZTE to top 52 million smartphone shipments in 2013 | Mobile Industry | Mobile Entertainment

ZTE to top 52 million smartphone shipments in 2013

ZTE to top 52 million smartphone shipments in 2013
Daniel Gumble

by

Industry / Market Data / January 30th 2013 at 12:12PM

Manufacturer states ambition to grow sales this year by 50 per cent.

Chinese manufacturer ZTE has announced that it is planning to increase its smartphone sales by 50 per cent this year, taking its international shipments to 52 million units.

ZTE’s global marketing director, Lv Qianhao, has stated the firm’s intent to continue last year’s trend of more than doubling its global shipments, after taking its 2012 shipment tally to 35 million.

The company is relying on higher smartphone sales in the world’s developed markets in order to return to profit in 2013, having reported a CYN 2.9 billion estimated annual loss for 2012 versus a CNY 2.06 billion net profit in the previous year.

In December, ZTE claimed that it was expecting to double its market share in the US to ten per cent by 2015.

Meanwhile, according to figures from IDC, Q4 of 2012 saw the firm’s smartphone sales grow to 9.5 million (48 per cent), taking its market share to 4.3 per cent.

However, Lisa Soh, Macqarie analyst, told Bloomberg that she expects the company’s smartphone shipments to grow by around 32 per cent, as opposed to ZTE’s target of 50 per cent.

Soh also suggested that the company may drop prices to boost sales.

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