In your face, OTT alternatives.
The 6th edition of Portio Research’s ‘Mobile Messaging Futures’ projects an eye-popping explosion in alternatives to text messaging over the next four years.
It reckons OTT messaging services will hit 20.3 trillion by 2016.
Portio acknowledges that SMS is at its peak, but it believes text will still grow in spite of the onslaught, and will actually deliver over 20 trillion messages in 2016.
It lists a stack of 'reasons to be cheerful' stats:
* Worldwide SMS traffic reached 7.8 trillion messages in 2011
* This figure is set to grow to 9.6 trillion messages in 2015
* SMS revenue to break the $150 billion mark for the first time next year (in 2013) and then continue growing for two more years
* Even with revenue levelling off, worldwide SMS revenue is forecast to stay far above 2011 levels for the entire forecast period and beyond
* SMS traffic and revenues in the Asia Pacific region, Africa, the Middle East and Latin America will grow from 2011 to end-2016
* Worldwide SMS revenues for the period 2010-2016 inclusive will exceed $1 trillion
John White, of Portio Research, said: “SMS still has an amazing future. SMS is not dead. SMS is still the king and will remain so for some time to come. The only region seeing a serious dip in SMS revenue at all over the next five years is North America, and that is in some ways because of the mistakes that have been made over pricing in the last few years.
"With revenue growth heading for USD 150 billion, SMS is a profit powerhouse, and even in those markets forecast to witness some decline, the market will remain at least ‘as good as it is now’ for a few years yet.”