Toilet-based mobile reports aren't showing any signs of slowing, so here's another for your enjoyment. It's been revealed that phone users text and talk through their handsets while in restrooms, but new data from digital gifting firm CashStar and researcher Harris Interactive says an estimated 38m online Americans have shopped while on the loo.
That's right, Stateside shoppers are using their smartphones, tablets and laptops to pay for products on the pan, with men more likely to do so than women, while around four million daredevils have shopped online while driving a car.
Other weird and worrying stats show that nine million mobile shoppers have risked the sack in order to secretly shop while in a business meeting, though those on the West Coast are more likely to do so than other Americans.
David Stone, co-founder and CEO of CashStar, said: "Smartphones and tablets have enabled consumers to shop and gift on-the-go in more ways and places than ever before.
"The retailers who have been paying attention and catering to where and how consumers want to shop by mobile-optimising their e-commerce sites and offering mobile eGift Cards will reap the rewards this holiday season and have a jump on the competition going into 2013.
"Retailers on the CashStar platform whose eGift Card website is optimised for mobile have seen 3,700 percent more sales from mobile devices this year than retailers whose sites are not mobile-optimised. Why? Because the experience is so much better, faster, and easier for consumers."