Quarter of businesses to own an in-house app store by 2017 | Mobile Industry | Mobile Entertainment

Quarter of businesses to own an in-house app store by 2017

Quarter of businesses to own an in-house app store by 2017
Zen Terrelonge

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Industry / Market Data / February 12th 2013 at 11:29AM

Platforms to feature corporate content for mobiles and PCs.

Enterprise apps are designed to enhance company productivity and encourage brand loyalty, and the market's revenues are expected to reach $50m in the next five years. Now, new data from Gartner says that 25 per cent of businesses with have their own in-house enterprise app store in operation by 2017.

The analyst says that the portals will feature corporate-approved apps for mobiles and PCs, and will be designed to enhance the control companies have over apps that employees are using.

Ian Finley, research VP at Gartner, said: "Apps downloaded from public app stores for mobile devices disrupt IT security, application and procurement strategies. Bring your own application (BYOA) has become as important as bring your own device (BYOD) in the development of a comprehensive mobile strategy, and the trend toward BYOA has begun to affect desktop and web applications as well.

"Enterprise app stores promise at least a partial solution but only if IT security, application, procurement and sourcing professionals can work together to successfully apply the app store concept to their enterprises. When successful, they can increase the value delivered by the application portfolio and reduce the associated risks, license fees and administration expenses."

Gartner has highlighted three key trends that will enable companies to benefit from the app stores:

* The increasing number of enterprise mobile devices and the adoption of mobile device management (MDM) by enterprises will drive demand and adoption of enterprise app stores.

* Enterprise app stores can support a more diverse and competitive automated software process requiring less procurement intervention.

* The long-term success of an enterprise app store hinges on a dramatic increase in the supply of software solutions.