Nielsen study reveals latest numbers on mobile social media | Mobile Industry | Mobile Entertainment

Nielsen study reveals latest numbers on mobile social media

Nielsen study reveals latest numbers on mobile social media
Stuart Dredge

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Industry / Market Data / September 13th 2011 at 12:42PM

37 per cent of social media users are accessing it from their phones.

37% of American social media users are accessing these services from their mobile phones, according to a new study released by Nielsen.

Meanwhile, 3% of them are accessing social media - defined as social networks and blogs - from their iPads, 2% from e-readers, and 1% from handheld music players (i.e. the iPod touch).

Nielsen surveyed US smartphone owners who download apps, and found that 60% of them are using social networking apps, with Facebook unsurprisingly the most popular.

Social was the third most popular app category for these people, behind only weather (65%) and games (67%), but ahead of maps/navigation/search (55%), music (45%) and news (42%).

Interestingly, Nielsen also found that people older than 55 are part of this growth in social mobile usage. In the 55+ age group, the number of people visiting social networking sites on their phones more than doubled in the last year.