Is this the beginning of the end for MP3 players?
Apple released its Q4 financials a couple of weeks ago, which revealed that sales of iPods were down by almost three million year-on-year, and data from The NPD Group suggests music streaming platforms are to blame.
56 per cent of smartphone owners and 40 per cent of tablets owners use their devices to listen to music. Indeed, 39 per cent of the former listen to music from their phone at least once a day, while 54 per cent use the device more for music then the same time last year.
65 per cent of smartphone users stream from internet radio like Pandora, and 30 per cent use on-demand music apps like Spotify, while 60 per cent add their own music to the devices, falling to 49 per cent for tablet owners.
Ben Arnold, director of industry analysis at NPD, said: "With both local music storage and the ability to connect to any number of online music services, tablets and smartphones are actually contributing to a net increase in their owner’s use of internet radio and personal music collections.
"Products that enhance listening like streaming speakers and soundbars with Bluetooth and even premium headphones have experienced tremendous growth over the past year is evidence that consumers aren’t only satisfied with music on-the-go- they increasingly want to use these devices for a better in-home music experience."