Cost-effectiveness and convenience cited among key reason for rise in mobile web use.
With over 50 per cent of new Internet users in China logging on in rural areas via their smartphone, mobile web has now overtaken desktops to become the most common way for citizens to get online.
Mobile phones in China are seen as a more cost-effective and convenient way to access the Internet for residents in the country’s expansive rural areas. The number of mobile Internet users in China has now reached 388 million, representing a ten per cent increase since the beginning of 2012.
Meanwhile, the price of mobile phones in China has continued to drop, with the emergence of smartphones under 1,000 yuan ($157/£100) allowing more and more smartphone consumers to become mobile web users.