INFOGRAPHIC: Young users increasingly amenable to mobile marketing. | Mobile Industry | Mobile Entertainment

INFOGRAPHIC: Young users increasingly amenable to mobile marketing.

The Breakfast Club
Mike Shaw

by

Industry / Market Data / July 18th 2012 at 12:25PM

One in ten 18-24 year-olds would be open to brands sending promotions through their mobiles.

Research by mBlox has showed how 18-24 year-olds are using their mobile phones.

Ninety per cent of those questioned use their phones for up to  five hours every day, while one in ten would like brands to send them promotions through their mobile devices.

Not all of the results make absolute sense though; while 67 per cent of young people don't want brands to know their whereabouts, 50 per cent think it's important that offers are close to their location. Then again, young people are often contradictions wrapped in enigmas wrapped in Twilight hoodies, so a little confusion is to be expected.

Security is also an issue for many, with 46 per cent worried about the risks associated with signing up to fake websites, and 24 per cent reluctant to make mobile purchases because of security concerns.

Michele Turner, CMO for mBlox says: “It comes as no surprise that the younger generation is more amenable to mobile marketing than any other, but it would be fair to say that this doesn’t include spam texts or unsolicited phone calls.

“Brands need to get it right first time. There are extraordinary opportunities open to them, especially with location-based marketing where customers are targeted when they are in the vicinity of a brand’s store. This has huge potential to drive large sales volumes at key selling times.

"However, companies need to recognise that mobile phones are very personal devices and consumers will only invite brands to communicate to them via their phones under their own terms."

View the full infographic below: