Groupon: Mobile powers record-breaking 45 per cent of US transactions | Mobile Industry | Mobile Entertainment

Groupon: Mobile powers record-breaking 45 per cent of US transactions

Groupon: Mobile powers record-breaking 45 per cent of US transactions
Zen Terrelonge

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Industry / Market Data / May 9th 2013 at 11:13AM

And overall company revenues have risen eight per cent year-on-year in Q1 2013.

Daily deals service Groupon has experienced falling results recently, but things seem to be looking up as the firm says revenue reached $601.4 million in Q1 2013, an eight per cent rise year-on-year from $559.3m.

North America was the strongest market and experienced a 42.3 per cent revenue growth, though international revenue fell by 18.4 per cent year-on-year.  Additionally, gross profit fell to $379m in Q1 2013 from $439.8m the previous year.

Active users – those that have purchased a Groupon within the past 12 months – rose 13 per cent year-on-year to hit 41.7m,  comprising 18.2m in the US and 23.5m in international markets. Meanwhile, the States also proved to be a huge boon for the company's mobile division.

Eric Lefkofsky, chairman and co-CEO of Groupon, said: "We are encouraged by our results, as our local revenues accelerated and our margins improved over the prior quarter. We had record mobile performance as 45 per cent of our North American transactions came from mobile in March, and more than seven million people downloaded our apps in the quarter."

Groupon anticipates Q2 revenue to be between $575m and $625m.