The search giant’s desktop business looks set to take backseat as its mobile drive accelerates.
With more and more Google users accessing its services via mobile devices, the search behemoth’s desktop business could soon become a secondary concern.
At the 2012 Open Mobile Summit in San Francisco, three of Google’s executives - Rikard Steiber, Google’s global marketing director for mobile and social advertising; Francisco Varela, YouTube’s global director of platform partnerships; and Rich Miner, general partner at Google Ventures, told the conference that the company now considers itself a “mobile first” company, while Steiber believes that mobile will be the primary way for people to access Google.
The trio also revealed that mobile searches have increased by 200 per cent to-date in 2012.
Meanwhile, 25 per cent of traffic and 40 per cent of views on YouTube now come from mobile devices - a 300 per cent increase in 2012. And what’s more, Varela is of the opinion that total mobile traffic to YouTube could soon surpass 50 per cent, having already done so in Korea.