EMEA e-reader sales to hit 24m in 2016 | Mobile Industry | Mobile Entertainment

EMEA e-reader sales to hit 24m in 2016

EMEA e-reader sales to hit 24m in 2016
Zen Terrelonge

by

Industry / Market Data / April 25th 2012 at 5:32PM

Up from 4.8m in 2011.

Researcher IDC reckons the e-reader market in Europe, the Middle East and Asia will boom in the next five years, as the price of e-readers such as Amazon's Kindle fall to just £89.

Mario Lombardo, analyst, IDC, said: "The EMEA market for e-readers is developing fast. The rapid fall in prices is making e-readers increasingly accessible to consumers, transforming the way they access content."

The report warns vendors not to be complacent as competition could force them out of the market.

Additionally, e-books received the maximum rate of VAT in most of Western Europe, while printed versions were taxed for less, which will generate the market extra revenue.

Story via sister site PCR.