Deezer guns for Spotify with 5m paying subscribers | Mobile Industry | Mobile Entertainment

Deezer guns for Spotify with 5m paying subscribers

Deezer guns for Spotify with 5m paying subscribers
Zen Terrelonge


Industry / Market Data / November 6th 2013 at 5:10PM

75 per cent of all music is listened to through mobiles.

Spotify receives a massive amount of press and while it's not always positive – think Thom Yorke – the company has 24 million users and six million paying subscribers.

However, rival service Deezer rapidly catching up to Spotify and now boasts 12 million monthly active users and five million paying subscribers across 180 countries, more than doubling its user base year-on-year.

The firm says it now has 30 million tracks in its library and is adding 27,000 a day, while 75 per cent of users use the platform via their mobile devices, which is perhaps supported as it secured 11 new operator partnerships in the past year to reach a total of 25 globally.

The milestones were announced alongside new product launches, including:

* Hear This: Users will receive daily recommendations based on the music they listen to, new releases from favourite bands, friends' playlists and Deezer staff choices. It runs across all devices.

* Explore: Allows music discovery by region and genre.

* Deezer app for Mac: New desktop app is currently in development and is set to run faster than the current web version. Meanwhile, iTunes will be automatically synchronised with Deezer too.

Axel Dauchez, CEO, Deezer, said: "Doubling the number of paid subscribers in 12 months sends a hugely encouraging signal that music streaming’s time is now. One year ago we pledged to launch Deezer worldwide because we felt music deserved to be truly global.

"One year on, we are proud to say that we have over-delivered on our promises, with more than 5 million subscribers across more than 180 countries and a team of expert editors around the world sharing their love and passion for music. But we’re not content to simply keep up with the world; we want to lead the charge."