Rising to over one-third for the under 35s.
Mobile TV viewing comes in various forms, premium options such as Netflix and LoveFilm and freeview choices such as BBC iPlayer and YouTube. All of which are available across tablets and smartphones and it's this that's allowing platform use to rise along with mobile device adoption.
A new report from TV Licensing says 25 per cent of people watched mobile TV in 2011, rising to 35 per cent for 'savvy' under 35s.
Additionally, second-screen viewing – or 'chatterboxing' – was used by 26 per cent of Britons last year, rising to 44 per cent for under 35s.
Meanwhile, 24 per cent enjoy watching a programme in real-time rather than on catch-up so they can become part of the social media buzz, as one-fifth watch live shows to avoid social media spoilers.
37 per cent of Brits revealed they love TV so much they will invest in extra viewing tech this year.