52 per cent of women purchase Valentine's Day gifts via mobile | Mobile Industry | Mobile Entertainment

52 per cent of women purchase Valentine's Day gifts via mobile

52 per cent of women purchase Valentine's Day gifts via mobile
Daniel Gumble

by

Industry / Market Data / February 8th 2013 at 10:12AM

Consumers increasingly heading for their mobile as opposed to the shops when it comes to Valentine's Day pressies.

With Valentine’s Day now just under one week away, over half of female consumers in the UK are now looking to their mobile to purchase gifts for their loved ones, a Mojiva report has found.

The report shows that 52 per cent of British women would rather purchase Valentine’s Day gifts from their mobile than visit a retail location. It also revealed that 53 per cent of consumers now think more favourably about brands that make use of mobile advertising.

Elsewhere, the reports suggests that m-commerce is set to play a crucial role for retailers in 2013, with 66 per cent of consumers claiming that they believe a mobile device will ease the process of buying Valentine’s gifts.

Furthermore, consumer confidence in m-commerce continues to grow, as 50 per cent of men and 35 per cent of women claim that they would be happy to spend more than £30 on a gift via a mobile platform.

Consumer engagement with mobile ads is also on the rise, with the report finding that 65 per cent of smartphone and tablet users have tapped on a mobile ad in the past six months.

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